Sma Capital Fund Business Web 2.0 Marketing Made Easy With These Top 10 Social Media Sites

Web 2.0 Marketing Made Easy With These Top 10 Social Media Sites

Social network Advertising appears to be the most recent neologism for any individual aiming to raise their on the internet visibility and sales, but is Social Media Site Marketing (SMM) all it is cracked up to be?S.M.M firms are now springing up all over the place nowadays and they are telling any individual that will listen concerning just how unbelievably crucial social media sites like Facebook twitter and also YouTube are to your organization yet, for the typical little to tool sized company, does advertising and marketing to socials media truly measure up to all the buzz? Is investing a tiny fortune on hiring a SMM company truly worth it? And has anyone actually done their research on this prior to they worked with a person to set up there Facebook organization page? Some SMM companies are establishing points like Facebook organization pages (which are cost-free) for $600 to $1,000 or more and also informing their customers that they do not require a website since Facebook is the largest social media on the planet and also everybody has a Facebook account. Now while it may be true that Facebook is the biggest social media on the planet and also of course, Facebook’s members are potential customers, the actual inquiry is are they really purchasing? Social network advertising and marketing companies are all also satisfied to explain the positives of social media sites like how many individuals make use of Facebook or the number of tweets were sent in 2015 and also the number of people view YouTube video clips etc but are you getting the complete picture? I as soon as rested next to a SMM “specialist” at a service seminar who was spruiking to any person that came within earshot concerning the impressive advantages of establishing a Facebook company web page for local business (with him obviously) and marketing on Facebook. So, intrigued by the previously mentioned “professionals” guidance I looked him up on Facebook just to find he had only 11 Facebook pals (not a good start). So being the study nut that I am, I made a decision to take a good look into SMM in relation to marketing to see if it actually worked, that did it benefit as well as if it did why did Social Media Advertising and marketing work for them? As well as should company rely so greatly on social networks for sales?

As an internet designer I was constantly (as well as now progressively) challenged with several social networking obstacles when possible clients would state that having a web site seems great yet they had a Facebook business page and also had been told by numerous sources (the ever present yet anonymous “they”) that social networks were the thing to do, yet after reviewing their needs it became fairly clear that those possible clients didn’t in fact know why they needed socials media or SMM to generate online sales, They just wanted it. For tiny and also average sized company I always suggested building a top quality internet site over any type of type of social network, why? Well it’s straightforward truly due to the fact that social media is Social Media, and social Networks are Social Networks they are not business media as well as company buy instagram live video views networks (that would be more like LinkedIn). I know that appears easy but it holds true and also the stats back it up. The reality is that social networks advertising stops working to tell you that Facebook is a social network not an online search engine and also regardless of the number of Facebook users as well as Google individuals being around the very same, individuals don’t utilize Facebook in the same way that they use a search engine like Google (which has around half the search engine market), Yahoo and Bing to search for business or products. They use it to keep in touch with family and friends or for news and entertainment. In a recent study done by the IBM Institute for Business Value around 55% of all social media users stated that they do not engage with brands over social media at all and only around 23% actually purposefully use social media to interact with brands. Now out of all the people who do use social media and who do interact with brands whether purposefully or not, the majority (66%) say they need to feel a company is communicating honestly before they will interact.

Well first of all I would say that having a well optimized website is still going to bring you far more business that social media in most cases especially if you are a small to medium sized local business because far more people are going to type in “hairdresser Port Macquarie” into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Site and if you don’t have a website you’re missing out on all of that potential business. However despite all the (not so good) statistics I still think it is still a good idea for business to use social media just not in the same way that a lot of SMM professionals are today, Why? Because it’s clearly not working in the way they claim it does. Basically SMM Companies and Business as a whole looked at social networks like Facebook as a fresh market ripe for the picking and when Facebook started getting users measured by the millions PayPal co-founder Peter Thiel invested US$ 500,000 for 7% of the company (in June 2004) and since them a few venture capital firms have made investments into Facebook and in October 2007, Microsoft announced that it had purchased a 1.6% share of Facebook for $240 million. However since Facebook’s humble beginnings up until now (2012) both SMM Companies and Business have failed to truly capitalise on the huge number of Facebook users online. The truth is numbers does not equal buyers. Is it in a Social Media Marketing company’s best interest to talk social networks up? Absolutely. Is it in a Social Network like Facebook’s best interests for people to believe that companies can sell en masse by advertising and marketing with them? Of course it is. In early 2012, Facebook disclosed that its profits had jumped 65% to $1 billion in the previous year as its revenue which is mainly from advertising had jumped almost 90% to $3.71 billion so clearly the concept of SMM is working out for them but it is working out for you? Well … statistically no, but that does not necessarily mean that it never will.

I believe the major difference between social networks and search engines is intent. People who use Google are deliberately searching for something so if they do a search for hairdressers that’s what they are looking for at that particular time. With something like Facebook the primary intent is usually to connect with friends and family. In October 2008, Mark Zuckerberg himself said “I don’t think social networks can be monetized in the same way that search (Search Engines) did … In three years from now we have to figure out what the optimum model is. But that is not our primary focus today”. One of the biggest problems business face with social networks and SMM is perception. According to the IBM Institute for Business Value study there were “significant gaps between what businesses think consumers care about and what consumers say they want from their social media interactions with companies.” For example in today’s society people are not just going to hand you over there recommendations, Facebook likes, comments or details without getting something back for it, so the old adage “what’s in it for me?” comes into play. So the primary reason most people give for interacting with brands or business on social media is to receive discounts, yet the brands and business themselves think the main reason people interact with them on social media is to learn about new products. For brands and business receiving discounts only ranks 12th on their list of reasons why people interact with them. Most businesses believe social media will increase advocacy, but only 38 % of consumers agree.

Companies need to find more innovative ways to connect with social media if they want to see some sort of result from it. There were some good initiatives shown in the IBM study of companies that had gotten some sort of a handle on how to use social media to their advantage, keeping in mind that when asked what they do when they interact with businesses or brands via social media, consumers list “getting discounts or coupons” and “purchasing products and services” as the top two activities, respectively a U.S ice cream company called Cold Stone Creamery offered discounts on their products on their Facebook page. Alternatively there is a great program launched by Best Buys in the U.S called Twelpforce where employees can respond to customer’s questions via Twitter. With both Cold Stone Creamery and Twelpforce the benefit is clearly in the favour of the potential customer & the great trick to social media marketing is to sell without trying to sell (or looking like your selling) unfortunately most social media marketing is focused the wrong way.

Building a tangible buyer to consumer relationship via social media is not easy and probably the most benefit to business’ using social media to boost their websites Google rankings. But business’ need to understand that you can’t just setup a Facebook business page and hope for the best. SMM requires effort and potential customers need to see value in what you have to offer via your social media efforts give them something worth their social interaction and time and then you may get better results.